The Brief

Hammer's Active 3.0 smartwatch was launching on Amazon India, and it needed a storefront presence that could compete on a shelf full of near-identical listings. The brand's angle was clear — "Be Your Active" — bold color-blocked energy instead of generic tech-spec gray.

My job was to take that positioning across every touchpoint a shopper would see: product renders, the A+ content page, category and ingress banners, DSP display ads, and a pre-launch teaser microsite.

A+ Content, Built to Scroll

Amazon's A+ modules live or die on whether someone keeps scrolling. Each section had to earn the next one — display quality, battery life, build durability — stacked in a rhythm that reads fast on mobile and still holds up full-width on desktop.

Bringing It to Life

Alongside the stills, I cut the official product video — built from the same 3D renders, timed to sell the watch's display and build quality in under a minute.

Driving the Sale

Ingress banners and DSP display ads carried the campaign outside the listing itself — onto category pages and across Amazon's ad network — each cut down to the standard IAB ad sizes without losing the render quality.

The Teaser Microsite

Ahead of launch, I designed a scroll-driven teaser page to build anticipation before the listing went live — the same color language and render library, paced out as a single continuous story.